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Retail Marketing Segmentation

July 18, 2012

Over the past year, the growth in daily deals such as Groupon and Living Social has become one of the most significant trends in retail and service businesses. Daily deal sites are competing for new customers and to keep current buyers in such a highly competitive environment. While trade journals are replete with new customer acquisition success stories, most caution that the key to a successful deal is correctly targeting your prospective customer.

Spotlight

Esprinet

Esprinet (Italian Stock Exchange: PRT) is engaged in the wholesale distribution of IT and consumer electronics in Italy and Spain, with ~40.000 resellers customers served and 600 brands supplied.Uniquely enabled by its internet-based business model (www.esprinet.com), Esprinet is especially focused on delivering technology to resellers mainly addressing the small-to-midsize businesses (SMB).

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