A guide to transformation in the cloud

whitePaper | March 31, 2022

This guide is built by marketing leaders for marketing leaders. We know your supply chain challenges and know your customer’s expectations. Advertising campaigns that use both shopping ads and traditional search ads in parallel typically increase consumer engagement and perform better than those that use one tactic alone. Our playbook will help you make room in your marketing plan for every stage of the funnel.

whitePaper | June 2, 2022

Omnichannel selling is the need of the hour for retail enterprises across the globe. The advent of E-commerce and the onset of the pandemic are only reinforcing the fact that omnichannel is the way to go for small-scale brick and mortar stores to remain competitive in the long run. Here’s everything you need to know about omnichannel fulfillment and how to go about it for your business.

whitePaper | December 22, 2019

Since the advent of the Internet in the 1990s, there has been a significant increase in online shopping in the United States. As online shopping keeps growing, so does the online retail industry. Multiple players are investing either through pure online retailing or by click and mortar retailing, which also has a physical presence and a face-to face experience with their customers. While significant research has been done on the operational, marketing, branding and buying behavior dimensions of both retailing processes.

whitePaper | December 30, 2019

As the world continues to rapidly undergo digitalization, brands and retailers are pushing ahead with digital innovations to meet evolving consumer needs. The strides being made in the world of e-commerce are highly evident and indicate to the opportunities that are being unlocked when digital capabilities do meet ever-changing consumer behaviors. There is however one “blind spot” in this world of digitalization. It exists in retail, and specifically in the traditional off-trade sector.

whitePaper | November 10, 2022

There are many ERP solutions for companies available and each is designed for companies in different industries and sub-sectors and to suit companies of different sizes.

whitePaper | April 6, 2023

In 2017, commercetools published “Reimagining Retail Commerce...with the Right Tools.” The paper was meant to inspire traditional retailers to forget about trying to compete with Amazon — and start focusing on building their own businesses by “using innovation to support customer engagement and make your brand experience inviting, authentic, distinctive and personal.” The key takeaways? One: Embracing modern technology is the key to generating loyalty and, thus, sales. And two: By using APIs, retailers can add features gradually for incremental innovation, revamping their platform over time to alleviate fear and pushback within their organization.