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Measuring the fashion world

July 11, 2018

As consumers of fashion, most of us have changed our habits dramatically as digital and social technologies have transformed the way we shop, spot trends, and share ideas and passions. Ten years ago, we might have spent hours browsing around in fancy stores – or stuck to a few favored brands for the sake of time and simplicity. Today, we’re just as likely to browse and shop from our cell phones, which give us instant access to the looks and recommendations of friends and acquaintances around the world. This has made us much more open to try new brands but also much more impatient about getting the styles we want right now.

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