GETTING READY FOR E-COMMERCE PEAK SEASONS

whitePaper | December 29, 2019

Amazon operated strictly online for two decades. During this period, Amazon learned a lot about customer buying behaviors and how quickly a consumer can change the way they shop. From all of its data, Amazon learned that customers who shopped online also wanted to shop at physical locations.

whitePaper | June 2, 2022

Omnichannel selling is the need of the hour for retail enterprises across the globe. The advent of E-commerce and the onset of the pandemic are only reinforcing the fact that omnichannel is the way to go for small-scale brick and mortar stores to remain competitive in the long run. Here’s everything you need to know about omnichannel fulfillment and how to go about it for your business.

whitePaper | April 6, 2023

In 2017, commercetools published “Reimagining Retail Commerce...with the Right Tools.” The paper was meant to inspire traditional retailers to forget about trying to compete with Amazon — and start focusing on building their own businesses by “using innovation to support customer engagement and make your brand experience inviting, authentic, distinctive and personal.” The key takeaways? One: Embracing modern technology is the key to generating loyalty and, thus, sales. And two: By using APIs, retailers can add features gradually for incremental innovation, revamping their platform over time to alleviate fear and pushback within their organization.

whitePaper | January 12, 2022

Not all POS terminals are created equally—even when an initial look at the spec sheet makes them seem similar. The difference is what’s inside. How the terminal was designed and manufactured. The difference can have a profound effect on the experience you have with the device. Therefore, when considering the price of a POS device, it is also wise to consider total cost of ownership. Some companies design their POS systems to attain a price point. The best products are designed and manufactured—with the help of HALT and HASS testing—to faultlessly meet your needs through a life made long through a commitment to quality and durability.

whitePaper | December 10, 2021

Customer experience continues its reign as a top priority for both customers and retailers. A decade ago, the customer experience was poised to become the key differentiator for brands, ahead of price and product.

whitePaper | January 13, 2020

The retail industry is in the midst of a digital revolution that’s redefining the shopping experience. Online, mobile and in-store technology solutions are easing and enhancing how we shop — and altering consumers’ buying behavior in unprecedented ways. Consumers are exposed to infinite shopping choices on the web, hence, the days of standardized marketing and merchandising are over.