Analytics in retail going to market with a smarter approach

whitePaper | April 6, 2023

In 2017, commercetools published “Reimagining Retail Commerce...with the Right Tools.” The paper was meant to inspire traditional retailers to forget about trying to compete with Amazon — and start focusing on building their own businesses by “using innovation to support customer engagement and make your brand experience inviting, authentic, distinctive and personal.” The key takeaways? One: Embracing modern technology is the key to generating loyalty and, thus, sales. And two: By using APIs, retailers can add features gradually for incremental innovation, revamping their platform over time to alleviate fear and pushback within their organization.

whitePaper | December 22, 2019

Since the advent of the Internet in the 1990s, there has been a significant increase in online shopping in the United States. As online shopping keeps growing, so does the online retail industry. Multiple players are investing either through pure online retailing or by click and mortar retailing, which also has a physical presence and a face-to face experience with their customers. While significant research has been done on the operational, marketing, branding and buying behavior dimensions of both retailing processes.

whitePaper | April 30, 2022

According to PayPal’s Borderless Commerce Report, worldwide e-commerce is expected togrow 14.3% in 2021, with a 28% increase in new online shoppers. 1 Based on Visa’s latest Global Merchant E-commerce Study, 66% of e-commerce companies are selling products across borders, with cross-border sales accountingfor around one-third (31%) of their revenue on average. 2 Even though 87% of merchants believe their biggest growth potential lies with international online sales expansion, owners of small businesses expressed their reluctance to take actions to expand into new markets 3 Lacking interoperable payment solutions suitable for international trade is preventing merchants, especially small and medium-sized enterprises (SMEs), from tapping into international markets:

whitePaper | May 31, 2022

When innovative companies plan and perform digital business transformation initiatives, they rely on technology to realize breakthrough results that businesses have sought to accomplish for years:

whitePaper | April 14, 2021

Brands and merchandisers need to deliver inspiring digital experiences across multiple touchpoints to be successful in today’s fast-paced world of commerce. To quickly respond to customers’ needs and stay ahead of the competition, many organizations have adopted an API-powered commerce platform. Learn about API’s and their increasingly important role in delivering next-gen digital experiences, in this white paper.

whitePaper | June 13, 2022

Payment gateways are essential to modern commerce, and the best payment gateways make it easy for companies to accept a wide variety of payment types and handle a range of billing and payment processing needs. But building payment processing software from scratch can be a daunting task.