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The Global Governance of Online Consumer Protection and E-commerce

May 30, 2017

e-commerce has become an important feature of commercial activity throughout the world.1 However, hurdles to e-commerce do still exist,2 notably in an international context for consumers. Cross-border e-commerce accounted for just 7% of total online business-to-consumer (B2C) sales in 2015, according to the United Nations Conference on Trade and Development (UNCTAD), while business-to-business (B2B) represents the lion’s share of a growing $25.3 trillion e-commerce market.3 One important limiting factor in both developed and developing economies is the perception that cross-border online transactions and delivery are less secure, and remedies do not exist for when something goes wrong.

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