Smart Shopping: Achieving Automation & Personalization in Retail Today

In order to design compelling marketing strategies, we must understand our buyer persona, and what their motivations and pain points are along the journey. Obtain information to conceptualize and develop digital services orientated towards the creation of commercial opportunities.

Growth hacking. It’s a buzz term in the eCommerce, small business world right now, but what does it actually mean? Growth hacks are simple techniques that small business owners can apply to get big changes in their levels of growth. Hacks are usually easy to implement and fairly quick to produce results.

It is essential for today’s retailers to bring e-commerce-like capabilities to brick-and-mortar stores.If they don’t, they stand the chance of becoming extinct. Today’s shoppers demand personalization, convenience and relevant information inside the store. Retailers need to see through the shopper’s lens and use technology (such as digital signage, analytics, interactive screens or fitting rooms, social media, etc.) as a tool to enhance the shopper’s in-store experience.

Merchant services, like payment processing, are vital for businesses today. Whether you’re a brick-and-mortar business or you conduct most of your business on the world wide web. The ability to accept multiple forms of payment enables you to remain competitive in today’s global economy, as well as locally in your community. In spite of being so vital, every merchant is probably a little unhappy about the fact that they have to go through the hassle and expense of setting up a merchant account just so their customers can use credit cards. Having to pay the credit card processing charges every time a customer uses a card makes it even worse.