Retail Trends in the Age of Digitization

This REFRESH webinar provided insights into identifying, measuring and collaborating to address food waste in the retail sector. It is part of a series of four webinars on 'Tackling Food Waste Across the Supply Chain', launched by the REFRESH Community of Experts (CoE). The series demonstrates how policy makers, manufacturers, retailers, distributors, municipalities and many more organisations involved in the food supply chain can effectively address food waste.

Maybe you’re a brand-new store looking to grow. Maybe you’re a successful business looking to take your sales to the next level. Or maybe you’re just thinking about starting an ecommerce business. Either way, we’re here to help.

In order to design compelling marketing strategies, we must understand our buyer persona, and what their motivations and pain points are along the journey. Obtain information to conceptualize and develop digital services orientated towards the creation of commercial opportunities.

SnapRetail, the leader in marketing automation for small retailers and merchants, will help maximize the success of independent store owners this Small Business Saturday by offering a free webinar and other resources. The national spokesperson for Small Business Saturday, Nicole Leinbach-Reyhle, will host the webinar, “10 Tips to Maximize Your Sales & Fun This November 29th.” Ms. Reyhle is the founder and publisher of Retail Minded, a publication committed to supporting independent retailers through news, education and support, as well as the co-founder of the Independent Retailer Conference. Recognized for her expertise in independent retail, Reyhle has published over 2,000 articles and is the author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Additionally, Reyhle has a regular column on Forbes.com discussing all things retail.