salsify
New statistical analyses show that consumers buy based on the experience they get on a product detail page (PDP). On Amazon search results pages, PDPs with richer content more frequently outrank competitive products with less content. Better organic placements on a search page result in more purchases and higher market share.
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With so many consumers shopping online due to COVID-19, it’s crucial to know how to reach them in order to expand your customer base and sales. Jason Blickhan, FedEx Sales Director, will share tips small-business owners can use to market their e-commerce stores online.
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Good Rebels
In order to design compelling marketing strategies, we must understand our buyer persona, and what their motivations and pain points are along the journey. Obtain information to conceptualize and develop digital services orientated towards the creation of commercial opportunities.
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“What kind of relationships can I build that will give me lifetime value out of my clients, no matter what channel they're on, which location they’re shopping in, or how they’re experiencing our brand?” - Katie Walker The modern shopper gravitates towards retailers with intentional experiences and strong values. Global brands n
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