Retail Masterclass
Theory’s Director of Global Learning and
Communications explains how to tell a global brand story
“What kind of relationships can I build that will give me lifetime value out of my clients, no matter what channel they're on, which location they’re shopping in, or how they’re experiencing our brand?” - Katie Walker
The modern shopper gravitates towards retailers with intentional experiences and strong values. Global brands need to balance consistency with local relevance to meet these demands.
Theory, a contemporary fashion retailer, started as a local New York brand, but has quickly risen to worldwide success with over 400 locations spanning the globe. A major driver of their success is their emphasis on equipping their talent to understand and engage with the evolving consumer.
In this Retail Masterclass, Theory’s Director of Global Learning and Communications, Katie Walker, explains how to tell a global brand story and how to use your stores to personalize the broader omnichannel experience.
The 8 things you’ll learn are:
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How to be more customer centric
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What the modern, omnichannel customer journey looks like
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How to create local relevance
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Why associates are so important
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The art and science of relationship building
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How to alleviate operational challenges
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How to empower employees to show up authentically
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What does retail with purpose look like