How Gen Z is Changing the Way We Shop

BEN CRUDO | November 7, 2017

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This tech-savvy generation still loves to shop but the expectations of this hyper-connected generation are upping the ante for retailers, online and off.Move over Millennials. This Black Friday retailers are turning their attention to a brand new prize: Gen Z. The demographic born between 1997 and 2012 already boasts $150 billion in buying power a number set to skyrocket in years ahead as almost 61 million of them enter the workforce.But retailers are discovering that repeating the same-old formula (or even the new Millennial-friendly approaches) doesn’t necessarily fly with this fresh-faced, mobile-savvy camp. In fundamental ways, Gen Z is a distinct breed of shopper. Yes, they still shop at malls and they still splurge on the latest must-haves, but their underlying motivations, their expectations for customer service and their relationship with products has changed.

Spotlight

Majid Al Futtaim

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 35,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

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