The State of Retail: 2018

March 6, 2018

Terrorist attacks in Barcelona and Brexit negotiations in the UK among many other factors  have created a certain volatility in the global economy. Meanwhile, consumers have become more demanding and less predictable. As the ever-present “retail apocalypse” stares us down in every closed storefront we pass, there’s a need to be agile and transform business models quicker than ever before. Now is the time for retailers to determine their future. But we’ve taken the guesswork out of the retail evolution by compiling data from five markets (US, UK, Germany, France, and Spain). From customer expectations to spending habits to embracing technological advancements – we dived into this information, breaking it down into actionable insights.

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AREA 17

AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated. AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.

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