Digital Future of Retail and CPG

whitePaper | December 29, 2019

Amazon operated strictly online for two decades. During this period, Amazon learned a lot about customer buying behaviors and how quickly a consumer can change the way they shop. From all of its data, Amazon learned that customers who shopped online also wanted to shop at physical locations.

whitePaper | March 31, 2021

SMB and Mid-Market Businesses face many of the same issues seen in large enterprise corporations; however,they lack the same budgets and resources.

whitePaper | November 3, 2019

We live in the age of the Platform Economy using Uber and Lyft to catch a ride, Airbnb to rent a room and OpenTable to get a reservation at the trendiest new restaurants. And those are just a few of the myriad companies that have succeeded in turning old-fashioned products and services into marketplaces with their own ecosystems. And so it is with online retail, where marketplaces like Amazon, Alibaba, Mircado Libre and Flipkart have become the first stop for many shoppers. Merchants can list their wares on the big marketplaces, reaching audiences far larger than they could themselves. At the same time, they can engage Shopify, Square, ShopRunner or the hundreds of discrete service providers that have emerged to set up or enhance their own market platforms.

whitePaper | March 31, 2022

This guide is built by marketing leaders for marketing leaders. We know your supply chain challenges and know your customer’s expectations. Advertising campaigns that use both shopping ads and traditional search ads in parallel typically increase consumer engagement and perform better than those that use one tactic alone. Our playbook will help you make room in your marketing plan for every stage of the funnel.

whitePaper | January 27, 2020

A new report from comScore shows clear advantages to online retailers using Visa Checkout to simplify their checkout experience. The results of the report are highlighted below. Consumer retail spend has moved increasingly from in-store to digital, with more than 1 in 10 of U.S. retail discretionary dollars being spent online. As the growth of online and mobile shopping continues to rise, so do customer expectations.

whitePaper | August 18, 2022

A restaurant POS is much more than a cash register; it’s the central nervous system of a business. Designed to facilitate and support every aspect of restaurant operations—from order placement, to payment processing, to kitchen management, to employee scheduling, to inventory control, and more— choosing the right POS for your restaurant is critical to your business success.