Smart retail powers data-driven insights

July 16, 2018

Retailers need better and faster data-driven insights in the evolving digital marketplace. It’s no longer enough for stores to assess information after a shopping season and then apply their findings to changes that will boost sales in the next year. With fierce competition from e-commerce, retailers must be able to make real-time, in-context changes, using incoming data to improve both the customer experience and the bottom line. Although most stores already capture huge amounts of customer data, many still struggle to turn that information into actionable intelligence.

Spotlight

Emarsys

Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. Our AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.

OTHER WHITEPAPERS
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Empowering Brands to Embrace the E-Commerce Evolution

whitePaper | May 2, 2023

If there’s one challenge every online seller faces, it’s this: The e-commerce industry is in a constant state of evolution. Consumers are more tech-savvy and informed than ever before, and they’re continually adopting new methods for online buying. As a result, a whole new set of doors has been opened to manufacturing brands. Once tethered largely to wholesale and resale, brands can now choose from a variety of effective sales channels.

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Executive Summary of the KPMG Study ”Trends in Retail 2020“

whitePaper | November 12, 2019

The retail industry faces immense challenges in the coming years. These challenges include demographic change, raw materials becoming more expensive, consumers changing their behaviour due to increasing digitalisation and e-commerce. These are only some of the major changes currently taking place in the retail industry. The “Trends in Retail 2020” study performed by KPMG in Germany and the EHI Retail Institute highlights factors which will have a significant impact on the future development of the German retail market.

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A modern value chain for the modern consumer

whitePaper | January 6, 2020

In retail, change is always right around the corner. As technology continues to develop, there are more and more opportunities for the improvement of a core pillar of commerce: the value chain. Basically, a retailer’s value chain can involve five main parts–raw materials, manufacturing, distribution centers, logistics, and finally, the retailer. Each link plays an important role in getting products into the hands of customers.

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GETTING READY FOR E-COMMERCE PEAK SEASONS

whitePaper | February 10, 2023

This extensive guide provides 40+ valuable tips on preparing marketing campaigns, managing product information, and preparing on-site to cope with traffic surges during holiday sales. The whitepaper also consists of checklists, planners, and more advanced strategies to futureproof tech stack.

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Real-Time Payments Systems & Third Party Access

whitePaper | January 27, 2020

Just as digital technologies have transformed so much of our lives, from access to information to communicating, the adoption of digital payments is fundamentally transforming banking systems, commerce, and societies around the world. Digital payments are full of promise. They can bring new levels of convenience and efficiencies, security and transparency, access and growth. Countries that have rolled out payment systems are already reaping the benefits. However, due to the inherent complexities of financial systems and of deploying digital technology, there is no one-size-fits-all model.

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SAP vs Oracle

whitePaper | August 10, 2022

When organizations think ERP, they usually think SAP and Oracle. They know both are robust systems that can scale for global operations. They know both have their share of successes and failures. But, they don’t know how to differentiate between two ERP systems that offer nearly identical functionality – at least on the surface.

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Spotlight

Emarsys

Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. Our AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.

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