Bleisure travel has been deemed a pandemic silver lining, according to The Year of “New” Traveler report from the American Hotel and Lodging Association (AHLA), published in 2022. Although combining leisure and business travel wasn’t a new concept before 2020, such arrangements have become more commonplace as multi-day bleisure trips are a new travel norm.
Further, today’s traveler wants it all from their lodging and travel provider. While cleanliness and safety are table stakes, they also crave multiple amenity options like dining at different price points, gaming, retail shopping, theater-style shows and spa treatments. Bleisure travelers not only want the additional amenities, but they also desire access to self-booking and self-service technology, to make the most of their time between business and leisure.
Potawatomi Casino Hotel, located in downtown Milwaukee, is one such property that not only provides several on-site amenities but has implemented hospitality technology to create guest and employee champions at every touchpoint. Potawatomi Casino Hotel, one of Wisconsin’s most popular entertainment destinations featuring more than 1.1 million square feet, chose to replace systems previously in use with two award-winning point-of-sale (POS) systems from Agilysys to optimize food and beverage interactions and enhance guest and staff experiences.
Agilysys, Inc.is a leading global provider of hospitality software solutions that delivers High Return Hospitality. Its latest point-of-sale (POS) systems combine highly interactive terminal and tablet touchscreen applications supporting Windows, Android and iOS devices and includes strong information security for data protection. The robust reporting and analysis features, extensive enterprise-grade menu and item configuration capabilities and multi-language support help drive service flexibility and increased operational efficiency.
Since installing the POS platforms from the Agilysys Hospitality Core Collection™, Potawatomi Casino Hotel staff have been able to provide enhanced experiences throughout the property that serves 6 million-plus guest visits annually. The property, owned and operated by the Forest County Potawatomi Community, features: • Gaming, which includes state-of-the art slot machines, bingo, table games and a temporary sportsbook. • Restaurants and bars, including the four-star Dream Dance Steakhouse Canal Street Café, authentic Asian noodle and sushi bar RuYi and The Potawatomi Marketplace. • Entertainment at several on-site venues, such as the 1,500-seat Potawatomi Event Center and nightlife hot spot Bar 360. • Deluxe amenities at its 500-room, 19-story hotel, including 75 suites, some of which offer stunning views if the Milwaukee skyline and Lake Michigan. • Full-service catering for corporate and social events.
With such a large, comprehensive enterprise, the 3,000-employee Potawatomi Casino Hotel has improved guest and staff experience by investing in Agilysys’ mobile food & beverage ordering and kiosk systems, resulting in better reviews, increased satisfaction and greater on-property spend.
“Coming off the pandemic, guests want it all, and technology helps us deliver,” said Garret Finocchiaro, CIO at Potawatomi Casino Hotel. “We are in a much better position to create the High Return Hospitality experiences they expect with Agilysys’ POS solutions at staff members’ fingertips. Additionally, such technology helps us attract and retain top talent in a tight labor market in a growing sector.”
The U.S. Bureau Labor Statistics reports overall employment in the gaming industry is expected to increase 17% from 2021 to 2022 — quicker than the average for all occupations. As such, Potawatomi Casino Hotel management understands the need for hospitality-specific solutions to up the proverbial ante to keep staff — and guest — satisfied in this growing industry.
“Potawatomi Casino Hotel understands the need to deliver Return on Experience so the millions of visitors and guests that come through its doors receive such amazing interactions and memories that they post on social, tell their friends about it and come back for more,” Darren Student, Vice President Sales, Agilysys. “We can’t wait to see how this amazing property continues to grow as we move into a long-term partnership and the company invests in a comprehensive suite of Agilysys hospitality solutions that deliver greater guest and staff loyalty.”
About Agilysys
Agilysys is well known for its long heritage of hospitality-focused technology innovation. The Company delivers modular and integrated software solutions and expertise to businesses seeking to maximize Return on Experience (ROE) through hospitality encounters that are both personal and profitable. Over time, customers achieve High Return Hospitality by consistently delighting guests, retaining staff and growing margins. Customers around the world include: branded and independent hotels; multi-amenity resort properties; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. The Agilysys Hospitality Cloud™ combines core operational systems for property management (PMS), point-of-sale (POS) and Inventory and Procurement (I&P) with Experience Enhancers™ that meaningfully improve interactions for guests and employees across dimensions such as digital access, mobile convenience, self-service control, personal choice, payment options, service coverage and real-time insights to improve decisions.
About Potawatomi Hotel & Casino
Set in the heart of Milwaukee, Potawatomi Casino Hotel is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a 500-room, 19-story hotel, the second largest hotel in Milwaukee; a new sports betting operation; and more than 60,000 sq. feet of event space. In 2022 Potawatomi announced a $100 million renovation project of the casino’s third floor, which is scheduled to be complete in 2023.
About Return on Experience (ROE)
When it comes to software, most resorts talk about return on investment (ROI). In hospitality, short-term ROI is table stakes. Return on Experience (ROE), provided through Agilysys software, ensures every experience at every touchpoint creates a champion – not a critic – for both guests and staff members alike. This way, guests do more, spend more and have a higher intent to return and recommend on Yelp, Trip Advisor and other popular platforms. Check out our 30-deep Experiencer Enhancers™ Collection, along with our venue-specific Hospitality Solutions™ designed to maximize your specific need.