PayPal Holdings, Inc. today announced it has added new features to its complete payments solution for small businesses. The solution enables small businesses to accept a range of payments including PayPal, Venmo and PayPal Pay Later products. Giving customers more choice in how they can pay can help drive checkout. Fifty-nine percent of respondents of a recent Ponemon Institute study said their customers frequently abandon their shopping cart when their preferred payment method is unavailable.1 PayPal's complete payments solution also enables small businesses to process card payments directly on their website, and customize the checkout experience to match the look and feel of their brand, all through a single integration.
Beginning today, PayPal will also give small businesses access to four new features to help them drive payment acceptance and enhance how they run their business. This will include Apple Pay as a checkout option2, the ability for customers to save payment methods with the PayPal vault for faster future checkout, real-time account updater to help customers keep their payment methods up to date, and access to IC++ pricing.
"The retail landscape is constantly evolving and SMBs need access to a range of tools to help them drive sales, cut costs and protect themselves and their customers from fraud," said Nitin Prabhu, VP, Merchant Experiences and Payment Solutions, PayPal. "With our complete payments solution, small businesses can get access to all of these tools with one integration."
Enabling more payment choice to help drive checkout
Small businesses that are leveraging PayPal's complete payments solution will now be able to accept Apple Pay alongside a variety of other popular payment options. Apple Pay offers their customers an easy, secure and private way to pay online and in-apps when using Apple® devices3.
Simplifying the checkout experience to help drive conversion
In addition, PayPal's complete payments solution now allows consumers to securely save their payment information on a business's ecommerce website for future purchases. This can reduce friction and drive conversion. By letting PayPal help manage some of the business's PCI compliance for the storage of financial instruments, businesses are better able to manage risk and complexity of their businesses. Small businesses can save multiple payment methods -- including PayPal, Venmo and cards -- in the PayPal vault. Once saved, these payment methods will remain fresh via PayPal's real-time account updater service and network tokens, which can help reduce declines and drive conversions by automatically updating lost, stolen or expired cards-on-file.
Helping businesses better manage their cashflow and get more transparent pricing
Small businesses will continue to get access to features like automatic transfer, which helps businesses better manage their cashflow. Businesses will now be able to choose between flat-rate pricing or an IC++ pricing model, which helps them get paid the full amount up-front and get a transparent view into processing costs.
Helping keep businesses and their customers secure
To help keep small businesses secure in an environment where fraud is on the rise, PayPal's complete payments solution will continue to offer Fraud Protection,4 Chargeback Protection5 and Seller Protection6, on eligible transactions. SMBs will also get one of the market-leading rates on processing fees for card payments, alternative payment methods and other digital wallets, at just 2.59% + 49 cents. Pricing for PayPal payments is 3.49% + 49 cents7.
PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering 435 million active accounts in more than 200 markets to join and thrive in the global economy.