BigCommerce Introduces B2B Edition to Assist B2B Enterprise Merchants in Improving Sales Operations

BigCommerce, a leading Open SaaS e-commerce platform for fast-growing and established brands announced the global launch of B2B Edition. This new offering enhances the selling experience for B2B enterprise merchants. B2B Edition provides an advanced suite of B2B functionalities through our exclusive partner integration of BundleB2B with BigCommerce Enterprise to assist merchants in better facilitate online operations and provide customers with seamless transactions and convenient self-service account capabilities.

BigCommerce Enterprise hosts enterprise B2B sales features and seamless integration with point-of-sale and ERP platforms. B2B Edition expands these functionalities to streamline onboarding, support, and contract services into one all-inclusive bundle with a single point of contact. B2B companies with complex operations can now add new channels quickly, create B2C-level experiences and run operations for B2B and B2C audiences on a single platform.

“United Aqua Group has a unique membership-based business model for pool and spa business owners, which creates a complex set of requirements for our e-commerce backend,” said Scott Ferguson, vice president at United Aqua Group. “Through the full suite of capabilities provided by BigCommerce B2B Edition, we can provide our members all the B2B functionality necessary for their business-specific purchasing while offering the visual, content-focused experience that gives the feel of a B2C site. We’re confident knowing we now have a flexible and customizable platform that addresses all of our business needs.”

U.S. B2B e-commerce transactions are expected to reach $1.8 trillion by 2023, which would account for 17% of all B2B sales in the country1. By 2025, 80% of all B2B sales interactions between suppliers and business buyers will occur online2.

B2B Edition combines the speed and ease-of-use of BigCommerce’s powerful e-commerce functionality, focusing on platform openness to easily connect to mission-critical systems and best-in-breed solutions where needed. It comes with six pre-installed B2B-optimized themes to help businesses get up and running quickly and enables developers to build freely with open APIs. Additionally, merchants with multiple stores can combine them into one contract whether each store uses B2B Edition or not.

Key benefits of B2B Edition include:

• Empower sales teams. Speed up deals with the ability for sales reps to create custom quotes and discounts and login, shop, and purchase on behalf of customers.

• Decrease friction in the path to purchase. Attract new buyers and make life easier for loyal customers. Advanced payment options, shared shopping lists and buy-again capabilities allow customers to buy their way.

• Tailor the customer experience. Define custom account hierarchies and price lists to show each customer exactly what they need to see — all on a responsive, mobile-friendly site.

“We are advancing B2B digital experiences through enterprise functionality, platform openness, and flexibility to enable a modernized e-commerce experience for B2B merchants and their customers,” said MaryAnn Bekkedahl, senior vice president of business development at BigCommerce. “B2B Edition gives sellers a definite advantage of a B2C-like shopping experience that helps businesses sell faster, convert at a higher rate, and create repeat purchasing and loyalty.”

About BigCommerce
BigCommerce is a leading software-as-a-service (SaaS) e-commerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As an ultimate open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization, and performance with simplicity and ease of use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, and Vodafone. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney, and London.