POS Solutions

Ascent360 Launches Lightspeed Integration to Help Retailers Use the Power of POS and E-commerce Data

Ascent360 has announced an app store connection with Lightspeed that would bring point-of-sale and e-commerce data to life. Because of the combined strength of these technologies, merchants will be able to absorb vital consumer data, segment customers, and deliver customized omnichannel messages that will help engage and keep customers.

Each Lightspeed POS or e-commerce transaction generates valuable data that is not properly used and lacks meaningful insights for marketing efforts. When coupled with the Ascent360 platform's unique array of capabilities, the data that businesses are already collecting can be ingested and cleansed to provide a better picture of customer behavior. Companies can then use that data to segment customers and create a highly customized outreach strategy, resulting in seamless omnichannel marketing and a memorable shopping experience.

Too often, the marketing process in a retail setting is laborious, time-consuming, and lacks the customization that appeals to various kinds of consumers. This strategy makes it tough to keep consumers interested and returning while also making marketing attribution difficult to monitor. The Ascent360 and Lightspeed integration alleviate these concerns by providing an extensive library of ready-to-send campaigns that can be customized by target segment and out-of-the-box reporting capabilities to determine which campaigns have the greatest impact on customer decision-making.

The Ascent 360 platform offers Lightspeed customers a simple one-click connection that maximizes their capacity to utilize client data for substantial business development and customer retention. In addition, companies may now easily access the Ascent360 integration in the Lightspeed app store as of today.

About Ascent360
Ascent360 is a leading Data-Driven Marketing Platform for mid-market B2C businesses. Ascent360, founded in 2013, assists companies in better understanding their client base, building authentic lifelong connections, and driving sales by sending messages that matter. We now handle databases for clients in the brand, retail, e-commerce, and resort sectors. Ascent360 connects easily with various data systems, and our advanced segmentation and data hygiene engine deliver a clean, unified picture of customers. In addition, clients depend on our library of tried-and-true automated marketing programs to send personalized 1:1 messages at scale.

About Lightspeed
Lightspeed's one-stop commerce platform, which powers the global economy's backbone businesses, assists merchants in innovating to simplify, expand, and deliver outstanding customer experiences. The cloud solution transforms and unifies online and physical operations, multichannel sales, new site expansion, global payments, financing, and supplier network connectivity.

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Seagate Technology | February 26, 2024

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Restaurant POS

MarginEdge Streamlines Brewery Operations with Arryved POS Integration

MarginEdge | February 27, 2024

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POS Retail

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

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POS Solutions

Finastra's Filogix unveils automated lender note capabilities, powered by Gen AI

Finastra | February 21, 2024

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