Home > Companies > Thought Leaders > Q&A with Matt Amundson, VP of Marketing at Everstring

Q&A with Matt Amundson, VP of Marketing at Everstring

Q&A with Matt Amundson
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.

MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.

M7: What is your favorite part about working at EverString?
MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.


"The world’s largest businesses do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that."

M7: How does EverString’s data platform stand out from the rest in delivering high coverage as well as accuracy for data vendors?
MA: The high-quality of our data lies in the way that we collect data versus the way that traditional data vendors collect. The traditional route for collecting data is by using a couple of different ways, but the most traditional would be to have a call from somewhere where people are just dialing into an organization and asking them for data about their companies. That’s problematic for a lot of reasons, one being – you’re essentially relying on people to give you accurate answers to the frequency at which you’re updating. This is fairly sparse because you’re not always going to get a hold of somebody as businesses are changing.

The way EverString does it is by taking a more digital approach to it – we use machine learning and artificial intelligence not only to go out and scrape and collect data and update that data on a monthly basis but we also use artificial intelligence to say, if these companies are similar, the likelihood that they have the same attributes or technology or number of sales employees or engineering employees is probably true as well. So, we’re able to predict that type of data and then feed it back through people to go in and verify. So essentially, we’re able to collect data on a much broader set of companies in a much faster fashion and we’re able to update that data much more frequently than any of our competitors. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
MA: We have a fairly small marketing department; we only have five people on the team. But I think the team that we have here is very efficient, and the channels that we generally lean into are the traditional channels of email, digital marketing through both PPC display advertising as well as using platforms like LinkedIn and Facebook which have actually been successful for us.

One of the things that we do is we’re very heavy direct mail marketers and we’ve found a lot of efficiency gain from that. We’re also very well–known for doing really great events, we did a party at Marketo summit in 2016 that had about 3000 people there and luckily, we had Will Smith as the keynote presenter from Marketo summit come and perform in the party. So, that was an amazing event that we’ve been very well known for.


"There’s just a lot of in accuracy and incompleteness in data so modelling that data to try to predict outcomes is problematic."

M7: Since you joined the company EverString in 2015, what paradigm shift do you see in the company today?
MA: In the early days of the business we really focused on being primarily a data science company where we wanted to roll out our customer’s data to essentially model and predict outcomes. And the problem with that was a lot of what I talked about at the top of our conversation. There’s just a lot of inaccuracy and incompleteness in data so modelling that data to try to predict outcomes was problematic. And what we realized three years ago was we couldn’t just be a data science company we also had to be a data company and so we set out on this journey to become the data company and realistically about 18 months ago we saw the fruit of that work. For about the last six quarters we’ve been able to go into some of the world’s largest businesses and do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that. So, it’s not just that they consume raw data from us but also let us use our own internal data science capabilities to make sense of that data to help marketers do better segmentation, for sales people to have better insights into why they should be reaching out to an account when they should be reaching out to an operations teams to be able to provide their go-to-market teams with just a much higher quality of data.



"Everstring makes sense of data to help marketers do better segmentation and for sales people to have better insights into why they should be reaching out to an account or operations teams."

M7: How old were you when you had your first paying job?
MA: I think I was about 10 years old and I fall into like the fairly regular category of a lot of people that I know in the professional world who began their careers as adolescents with a paper route. So, I was like the neighborhood paperboy for a number of years and that was interesting because that taught me a lot of lessons and how to ask people for money which is fairly difficult. It also taught me discipline and building routines and processes around making sure you get up early making sure papers are delivered on time. So, it was a great learning lesson for me. I didn’t necessarily think about it in the time I just kind of thought about the 50 bucks a month that I was getting to go spend on candy and toys.

ABOUT EVERSTRING

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.

More THOUGHT LEADERS

Q&A with Holly Pavlika, SVP- Corporate Marketing at Inmar Intelligence

Media 7 | July 29, 2021

Holly Pavlika, SVP- Corporate Marketing at Inmar Intelligence, oversees the Corporate Marketing, Consumer Marketing and Creative teams. Prior to Inmar Intelligence, she oversaw Collective Bias’ Marketing & PR. Collective Bias is an influencer marketing company which Inmar acquired, and which is still part of her overall responsibilities. She has written numerous articles on various topics, including a book called "Inspired". In 2016, she was named one of P2Pi’s Women of Excellence and she's a well-recognized influencer marketing expert. Although she began her career as an art director, she's become a writer having written several white papers and contributed to publications like MediaPost, Forbes, Mashable and CMO, to name a few....

Read More

Q&A with Aaron Pang, Associate Director, Business Transformation at Ernst & Young

Media 7 | July 29, 2021

Aaron Pang, Associate Director, Business Transformation at EY, created his first e-commerce business and online marketing business at age 21 and achieved over one million US revenue in the first year. In 2015, he led the home market of a global successful logistic-tech venture, Lalamove. After that, he went on to lead a three-year transformational program for a global accounting body Hong Kong Institute of Certified Public Accountants (HKICPA). He is the creator and host of the Transformative Purpose podcast, author of two books Reborn Digital and The Asian Dad....

Read More

Q&A with Yolanda Valery, Head of Digital Engagement at Ocado Group

Media 7 | July 15, 2021

Yolanda Valery, Head of Digital Engagement at Ocado Group, comes with a portfolio of audience growth and engagement projects on mobile and social; digital transformation in newsrooms: content and workflows. She has a good eye for stories and a passion for telling them in a meaningful way....

Read More

Q&A with Holly Pavlika, SVP- Corporate Marketing at Inmar Intelligence

Media 7 | July 29, 2021

Holly Pavlika, SVP- Corporate Marketing at Inmar Intelligence, oversees the Corporate Marketing, Consumer Marketing and Creative teams. Prior to Inmar Intelligence, she oversaw Collective Bias’ Marketing & PR. Collective Bias is an influencer marketing company which Inmar acquired, and which is still part of her overall responsibilities. She has written numerous articles on various topics, including a book called "Inspired". In 2016, she was named one of P2Pi’s Women of Excellence and she's a well-recognized influencer marketing expert. Although she began her career as an art director, she's become a writer having written several white papers and contributed to publications like MediaPost, Forbes, Mashable and CMO, to name a few....

Read More

Q&A with Aaron Pang, Associate Director, Business Transformation at Ernst & Young

Media 7 | July 29, 2021

Aaron Pang, Associate Director, Business Transformation at EY, created his first e-commerce business and online marketing business at age 21 and achieved over one million US revenue in the first year. In 2015, he led the home market of a global successful logistic-tech venture, Lalamove. After that, he went on to lead a three-year transformational program for a global accounting body Hong Kong Institute of Certified Public Accountants (HKICPA). He is the creator and host of the Transformative Purpose podcast, author of two books Reborn Digital and The Asian Dad....

Read More

Q&A with Yolanda Valery, Head of Digital Engagement at Ocado Group

Media 7 | July 15, 2021

Yolanda Valery, Head of Digital Engagement at Ocado Group, comes with a portfolio of audience growth and engagement projects on mobile and social; digital transformation in newsrooms: content and workflows. She has a good eye for stories and a passion for telling them in a meaningful way....

Read More

Related News

POS Retail

Seagate Launches New E-commerce Website in the United States

Seagate Technology | February 26, 2024

Seagate Technology plc the leading innovator of mass-capacity storage solutions, announced the launch of its new e-commerce website in the United States. Seagate’s industry-leading storage products can now be purchased directly from www.seagate.com with access to exclusive promotions, support, live chat customer support, and peace of mind with genuine Seagate products. "We are excited to launch our new e-commerce website in the U.S., which will provide consumers with a seamless and personalized shopping experience," said Lance Ohara, vice president of marketing at Seagate. "The website will strengthen our relationship with our end users and enable us to deliver more value to them. At Seagate, we continue to innovate and bring new products to market, and our new e-commerce website will be where end users can find it first." To celebrate the launch, customers who register for Seagate’s e-commerce site will have first access to special pricing, free shipping offers, and other promotions. At launch, Seagate is offering an exclusive discount on its most popular gaming storage drives including the Xbox Storage Expansion Card for Xbox Series X|S 1TB at $129.99 (regularly $219.99), and Game Drive PS5™ NVMe SSD for $89.99 (regularly $124.99). The company plans to expand its e-commerce site to other regions later this year. About Seagate Technology Seagate Technology is the leading innovator of sustainable mass-capacity data storage solutions. We create breakthrough technology so you can confidently store your data and easily unlock its value. Founded over 45 years ago, Seagate has shipped over four billion terabytes of data capacity and offers a full portfolio of storage devices, systems, and services from edge to cloud.

Read More

POS Solutions

Onbe and TimeForge Serve Up Same-Day Digital Tip Payouts to Restaurant Workers

Onbe | January 12, 2024

Onbe, a leading corporate payouts platform, today announces its partnership with TimeForge, a full-featured labor management system for the retail and food service industries, to transform the traditionally cash-heavy tip payout process into a seamless digital-first experience offering a range of popular payment choices. The new partnership with Onbe simplifies the payments side of restaurant management by providing a tip-tracking solution from TimeForge, integrated with Onbe’s digital payout offerings, to 14,000 restaurants, grocery stores and other retail groups and their approximately 840,000 employees. Through TimeForge’s partnership with Custom Business Solutions (CBS), this tip-tracking solution will be an option available to the approximately 11,000 CBS customer locations on all of their supported POS platforms, including NorthStar, Micros, Aloha, and POSitouch. Restaurant operators will be able to calculate tips quickly and accurately at the end of every shift and pay workers immediately via reloadable digital cards. Just 16 percent of diners pay for their restaurant meals with cash, according to research from PYMNTS, with the remainder using digital and electronic payment methods ranging from credit cards to mobile wallets. As a result, restaurants often don’t have enough cash on hand to tip out staff at the end of a shift, and tip distribution creates additional work and complexity for busy managers. TimeForge’s software solution eliminates the hassle of calculating tip pools and reconciling credit card tips by making it simple to sync data between POS and payroll platforms, ensuring that restaurant employees receive accurate payouts. When integrated with Onbe’s payouts gateway, the solution allows restaurants to replace cash tips with more secure and convenient options that fit the way today’s workforce prefers to pay and get paid: digitally and instantly. “Payout choice is fundamental to Onbe’s offerings – empowering individuals with the secure, fast and convenient options they want while enabling businesses to easily manage those payouts, reducing risk and complexity,” said Bala Janakiraman, CEO of Onbe. “We’re proud to partner with TimeForge in helping evolve a traditionally cash-heavy process to deliver in-demand digital payout experiences, starting with the restaurant industry, making tip distribution fast and seamless.” With the fully managed solution, restaurants can not only automate many aspects of the tip distribution process, but they benefit from Onbe’s features such as built-in fraud prevention and escheatment services that make money management and bookkeeping even simpler. Workers have access to simple online and mobile account tools, allowing them to track, manage and move their money with ease. “In recent years, restaurants have embraced digital technology, with advances in food delivery and payment acceptance leading to transformative results, and the instant payment experience from TimeForge and Onbe is an extension of that push to modernize the industry” said Anthony Presley, CEO of TimeForge. “We are proud to work with Onbe to make the payout experience more convenient for both restaurants and their staff and we look forward to seeing our customers experience less turnover and faster hiring as a result.” In industries known for slim profit margins and high operating costs, such as in restaurants and the broader leisure and hospitality sectors, streamlining the tip distribution process is one more way to yield time and cost savings. Digital-first tip payout solutions are sure to join other innovations such as online ordering as an industry standard, equipping restaurants to operate more efficiently, deliver an improved experience for their employees and meet the future of the fast-evolving food-service industry. About TimeForge TimeForge is a leading labor management platform that provides software to help retail and restaurant businesses control labor costs and operate more efficiently. The platform includes employee scheduling, timekeeping, communication, hiring and onboarding, manager logbooks, labor analytics, and task management products that scale seamlessly. Today, thousands of businesses use TimeForge’s powerful, easy-to-use tools and integrations to delight employees and empower busy managers. To learn more, visit timeforge.com or follow us on LinkedIn. About Onbe With more than 25 years of industry experience and offices in Chicago, Philadelphia and London, Onbe is a fintech that manages and modernizes customer and workforce disbursements for corporate clients ranging from mid-market to the Fortune 500. Onbe’s team of experts and technology platform offers clients a turnkey solution to offload their entire B2C payment operations, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house. Backed by top-tier investors, Onbe delivers on today’s consumer expectations for instant, digital and seamless payments. To learn more, visit www.onbe.com and follow us on LinkedIn.

Read More

Restaurant POS

MarginEdge Streamlines Brewery Operations with Arryved POS Integration

MarginEdge | February 27, 2024

MarginEdge, an industry leader in restaurant management solutions, is proud to announce a new integration with Arryved, the craft beverage industry’s most trusted point of sale system. This collaboration introduces seamless POS integration, empowering Arryved users with accurate sales entries in MarginEdge. As breweries diversify, especially those emphasizing on-premise sales, the partnership between Arryved and MarginEdge offers a powerful solution for streamlined and comprehensive financial management. Eric Jeffay, Director of Partnerships at MarginEdge, expressed the significance of this partnership, stating, “Brewery operators run incredibly complex businesses with multiple sales channels. Our integration with Arryved marks a pivotal moment for breweries seeking a cohesive end-to-end solution to organize brewery, scratch-kitchen, and on-premise consumption operations.” Key Highlights of MarginEdge’s Arryved POS Integration Effortless POS Integration for Breweries MarginEdge’s integration with Arryved’s POS system ensures a seamless connection, creating a unified workflow tailored to the unique needs of breweries, offering a comprehensive solution for enhanced operational efficiency. Synced Sales Data Accuracy The integration enables efficient syncing of sales data from Arryved’s POS system to MarginEdge, eliminating manual errors and ensuring timely and accurate financial reporting. Brewery operators can now rely on precise and balanced sales entries for informed decision-making. Overall Efficiency for Brewery Workflows MarginEdge’s integration ensures a true end-to-end solution for operators. Sales data from Arryved is seamlessly exported into MarginEdge, facilitating cost analysis and providing valuable insights into product usage. The comprehensive sales and product data are then effortlessly exported into various integrated accounting software, ensuring seamless operations for operators. “We are excited to welcome MarginEdge into our expanding ecosystem of high-value tech integrations,” said Arryved’s CEO Loren Bendele. “MarginEdge shares our commitment to helping breweries and other craft establishments run strong, profitable businesses and this integration provides Arryved users’ with an enhanced and automated way to get real-time sales data for food cost reporting and analysis.” “By joining forces with Arryved, we are not just integrating POS systems; we are elevating the brewery experience. This collaboration underscores our dedication to providing brewery operators with the tools they need to succeed in a competitive market,” added Jeffay. MarginEdge anticipates the positive impact this integration will have on the brewery landscape, solidifying its reputation as a pioneering force in restaurant and brewery management solutions. About MarginEdge MarginEdge’s mission is to create a world where restaurant operators can focus on the business they love. By using best-in-class technology to eliminate unproductive paperwork and streamline the flow of operational data, MarginEdge is reimagining the back office and freeing restaurants to spend more time on their culinary offerings and guest experiences. The platform offers market-leading invoice processing, inventory management, recipe analysis, budgeting, performance tracking and supplier bill payment capabilities. Founded by industry veterans, MarginEdge serves a diverse group of operators from single units and small chains to large franchise and hospitality groups, providing a high impact product that resonates across the hospitality industry. About Arryved Arryved, Inc. is the craft beverage industry’s most trusted point of sale, providing a flexible, mobile system that allows staff to take orders from anywhere, ensuring exceptional service. With profit-friendly pricing, robust reporting insights, and award-winning support, Arryved is designed for bars, breweries, cideries, restaurants, and distilleries. Founded by tech enthusiasts with extensive experience in the service sector, Arryved’s team-centric platform prioritizes service, elevates guest experiences, and offers easily digestible insights for informed decisions.

Read More

POS Retail

Seagate Launches New E-commerce Website in the United States

Seagate Technology | February 26, 2024

Seagate Technology plc the leading innovator of mass-capacity storage solutions, announced the launch of its new e-commerce website in the United States. Seagate’s industry-leading storage products can now be purchased directly from www.seagate.com with access to exclusive promotions, support, live chat customer support, and peace of mind with genuine Seagate products. "We are excited to launch our new e-commerce website in the U.S., which will provide consumers with a seamless and personalized shopping experience," said Lance Ohara, vice president of marketing at Seagate. "The website will strengthen our relationship with our end users and enable us to deliver more value to them. At Seagate, we continue to innovate and bring new products to market, and our new e-commerce website will be where end users can find it first." To celebrate the launch, customers who register for Seagate’s e-commerce site will have first access to special pricing, free shipping offers, and other promotions. At launch, Seagate is offering an exclusive discount on its most popular gaming storage drives including the Xbox Storage Expansion Card for Xbox Series X|S 1TB at $129.99 (regularly $219.99), and Game Drive PS5™ NVMe SSD for $89.99 (regularly $124.99). The company plans to expand its e-commerce site to other regions later this year. About Seagate Technology Seagate Technology is the leading innovator of sustainable mass-capacity data storage solutions. We create breakthrough technology so you can confidently store your data and easily unlock its value. Founded over 45 years ago, Seagate has shipped over four billion terabytes of data capacity and offers a full portfolio of storage devices, systems, and services from edge to cloud.

Read More

POS Solutions

Onbe and TimeForge Serve Up Same-Day Digital Tip Payouts to Restaurant Workers

Onbe | January 12, 2024

Onbe, a leading corporate payouts platform, today announces its partnership with TimeForge, a full-featured labor management system for the retail and food service industries, to transform the traditionally cash-heavy tip payout process into a seamless digital-first experience offering a range of popular payment choices. The new partnership with Onbe simplifies the payments side of restaurant management by providing a tip-tracking solution from TimeForge, integrated with Onbe’s digital payout offerings, to 14,000 restaurants, grocery stores and other retail groups and their approximately 840,000 employees. Through TimeForge’s partnership with Custom Business Solutions (CBS), this tip-tracking solution will be an option available to the approximately 11,000 CBS customer locations on all of their supported POS platforms, including NorthStar, Micros, Aloha, and POSitouch. Restaurant operators will be able to calculate tips quickly and accurately at the end of every shift and pay workers immediately via reloadable digital cards. Just 16 percent of diners pay for their restaurant meals with cash, according to research from PYMNTS, with the remainder using digital and electronic payment methods ranging from credit cards to mobile wallets. As a result, restaurants often don’t have enough cash on hand to tip out staff at the end of a shift, and tip distribution creates additional work and complexity for busy managers. TimeForge’s software solution eliminates the hassle of calculating tip pools and reconciling credit card tips by making it simple to sync data between POS and payroll platforms, ensuring that restaurant employees receive accurate payouts. When integrated with Onbe’s payouts gateway, the solution allows restaurants to replace cash tips with more secure and convenient options that fit the way today’s workforce prefers to pay and get paid: digitally and instantly. “Payout choice is fundamental to Onbe’s offerings – empowering individuals with the secure, fast and convenient options they want while enabling businesses to easily manage those payouts, reducing risk and complexity,” said Bala Janakiraman, CEO of Onbe. “We’re proud to partner with TimeForge in helping evolve a traditionally cash-heavy process to deliver in-demand digital payout experiences, starting with the restaurant industry, making tip distribution fast and seamless.” With the fully managed solution, restaurants can not only automate many aspects of the tip distribution process, but they benefit from Onbe’s features such as built-in fraud prevention and escheatment services that make money management and bookkeeping even simpler. Workers have access to simple online and mobile account tools, allowing them to track, manage and move their money with ease. “In recent years, restaurants have embraced digital technology, with advances in food delivery and payment acceptance leading to transformative results, and the instant payment experience from TimeForge and Onbe is an extension of that push to modernize the industry” said Anthony Presley, CEO of TimeForge. “We are proud to work with Onbe to make the payout experience more convenient for both restaurants and their staff and we look forward to seeing our customers experience less turnover and faster hiring as a result.” In industries known for slim profit margins and high operating costs, such as in restaurants and the broader leisure and hospitality sectors, streamlining the tip distribution process is one more way to yield time and cost savings. Digital-first tip payout solutions are sure to join other innovations such as online ordering as an industry standard, equipping restaurants to operate more efficiently, deliver an improved experience for their employees and meet the future of the fast-evolving food-service industry. About TimeForge TimeForge is a leading labor management platform that provides software to help retail and restaurant businesses control labor costs and operate more efficiently. The platform includes employee scheduling, timekeeping, communication, hiring and onboarding, manager logbooks, labor analytics, and task management products that scale seamlessly. Today, thousands of businesses use TimeForge’s powerful, easy-to-use tools and integrations to delight employees and empower busy managers. To learn more, visit timeforge.com or follow us on LinkedIn. About Onbe With more than 25 years of industry experience and offices in Chicago, Philadelphia and London, Onbe is a fintech that manages and modernizes customer and workforce disbursements for corporate clients ranging from mid-market to the Fortune 500. Onbe’s team of experts and technology platform offers clients a turnkey solution to offload their entire B2C payment operations, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house. Backed by top-tier investors, Onbe delivers on today’s consumer expectations for instant, digital and seamless payments. To learn more, visit www.onbe.com and follow us on LinkedIn.

Read More

Restaurant POS

MarginEdge Streamlines Brewery Operations with Arryved POS Integration

MarginEdge | February 27, 2024

MarginEdge, an industry leader in restaurant management solutions, is proud to announce a new integration with Arryved, the craft beverage industry’s most trusted point of sale system. This collaboration introduces seamless POS integration, empowering Arryved users with accurate sales entries in MarginEdge. As breweries diversify, especially those emphasizing on-premise sales, the partnership between Arryved and MarginEdge offers a powerful solution for streamlined and comprehensive financial management. Eric Jeffay, Director of Partnerships at MarginEdge, expressed the significance of this partnership, stating, “Brewery operators run incredibly complex businesses with multiple sales channels. Our integration with Arryved marks a pivotal moment for breweries seeking a cohesive end-to-end solution to organize brewery, scratch-kitchen, and on-premise consumption operations.” Key Highlights of MarginEdge’s Arryved POS Integration Effortless POS Integration for Breweries MarginEdge’s integration with Arryved’s POS system ensures a seamless connection, creating a unified workflow tailored to the unique needs of breweries, offering a comprehensive solution for enhanced operational efficiency. Synced Sales Data Accuracy The integration enables efficient syncing of sales data from Arryved’s POS system to MarginEdge, eliminating manual errors and ensuring timely and accurate financial reporting. Brewery operators can now rely on precise and balanced sales entries for informed decision-making. Overall Efficiency for Brewery Workflows MarginEdge’s integration ensures a true end-to-end solution for operators. Sales data from Arryved is seamlessly exported into MarginEdge, facilitating cost analysis and providing valuable insights into product usage. The comprehensive sales and product data are then effortlessly exported into various integrated accounting software, ensuring seamless operations for operators. “We are excited to welcome MarginEdge into our expanding ecosystem of high-value tech integrations,” said Arryved’s CEO Loren Bendele. “MarginEdge shares our commitment to helping breweries and other craft establishments run strong, profitable businesses and this integration provides Arryved users’ with an enhanced and automated way to get real-time sales data for food cost reporting and analysis.” “By joining forces with Arryved, we are not just integrating POS systems; we are elevating the brewery experience. This collaboration underscores our dedication to providing brewery operators with the tools they need to succeed in a competitive market,” added Jeffay. MarginEdge anticipates the positive impact this integration will have on the brewery landscape, solidifying its reputation as a pioneering force in restaurant and brewery management solutions. About MarginEdge MarginEdge’s mission is to create a world where restaurant operators can focus on the business they love. By using best-in-class technology to eliminate unproductive paperwork and streamline the flow of operational data, MarginEdge is reimagining the back office and freeing restaurants to spend more time on their culinary offerings and guest experiences. The platform offers market-leading invoice processing, inventory management, recipe analysis, budgeting, performance tracking and supplier bill payment capabilities. Founded by industry veterans, MarginEdge serves a diverse group of operators from single units and small chains to large franchise and hospitality groups, providing a high impact product that resonates across the hospitality industry. About Arryved Arryved, Inc. is the craft beverage industry’s most trusted point of sale, providing a flexible, mobile system that allows staff to take orders from anywhere, ensuring exceptional service. With profit-friendly pricing, robust reporting insights, and award-winning support, Arryved is designed for bars, breweries, cideries, restaurants, and distilleries. Founded by tech enthusiasts with extensive experience in the service sector, Arryved’s team-centric platform prioritizes service, elevates guest experiences, and offers easily digestible insights for informed decisions.

Read More

Spotlight

Everstring

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator. EverString is backed by leading investors...

Events

Resources

resource image

POS Solutions, POS Retail, Ecommerce Merchandising

Implementing Marketplace Optimization Tools for B2B Success

Article

resource image

POS Solutions, POS Retail, Ecommerce Merchandising

Realizing Exponential Growth with Top E-commerce Tools

Article

resource image

POS Solutions, Ecommerce Merchandising

Driving Success with Localization of Global E-commerce Platforms

Article

resource image

POS Solutions, POS Retail, Ecommerce Merchandising

Implementing Marketplace Optimization Tools for B2B Success

Article

resource image

POS Solutions, POS Retail, Ecommerce Merchandising

Realizing Exponential Growth with Top E-commerce Tools

Article

resource image

POS Solutions, Ecommerce Merchandising

Driving Success with Localization of Global E-commerce Platforms

Article

Events