Q&A with Holly Pavlika, SVP- Corporate Marketing at Inmar Intelligence

Holly Pavlika, SVP- Corporate Marketing at Inmar Intelligence, oversees the Corporate Marketing, Consumer Marketing and Creative teams. Prior to Inmar Intelligence, she oversaw Collective Bias’ Marketing & PR. Collective Bias is an influencer marketing company which Inmar acquired, and which is still part of her overall responsibilities. She has written numerous articles on various topics, including a book called "Inspired". In 2016, she was named one of P2Pi’s Women of Excellence and she's a well-recognized influencer marketing expert. Although she began her career as an art director, she's become a writer having written several white papers and contributed to publications like MediaPost, Forbes, Mashable and CMO, to name a few.

The biggest challenges are the need for speed and the ability to constantly pivot. We are living in a very dynamic time that requires being nimble and able to change gears quickly and get materials updated and out the door with utmost speed.



MEDIA 7: What inspires you the most about the marketing industry?
HOLLY PAVLIKA: 
I’m continually inspired by how marketing has evolved over the years. When I first started, there were no computers. You used magic markers to draw what an ad looked like. Nothing was digital. The number of channels you had at your disposal was much more limited. Now we have social media, CTV, IoT, chatbots, and more to play with. Also, we have the technology for hyper-personalization and cross-channel attribution that has been lacking.


M7: Could you please tell us a little about your book, ‘Inspired’?
HP:
‘Inspired’ was a crowdsourced book about marketing with influencers. Influencer marketing has evolved so much since I first got started with it. There are so many ways to leverage influencers and their content. I truly marvel at the inspiration and creativity influencers bring to their craft and I often thought, as a former creative director, that they come up with ideas I would never have thought of. Brands underutilize influencers in my opinion. We once used a male and a female to rewrite product copy as a Dad or Mom would think. It was a really interesting experiment and the female influencer ended up getting offers for freelance writing from several companies.


“Be your own best BS meter.”  Would you read the ad? Would you engage with the social post? Would you click through to learn more?  If the answer is a no, it’s back to the drawing board.


M7: Inmar Intelligence recently launched a new data security platform, AutoSentinel.  What new does it offer to your clients?
HP:
Inmar is a data and tech-enabled services company that has been the trusted intermediary for brands, retailers, hospitals, pharmacies, and government entities. We are always looking for innovative ways to expand and leverage our platforms and data capabilities. AutoSentinel was developed for the automotive industry to ensure next-level safety measures in the automotive sector. AutoSentinel has a multi-level security design to keep its users safe when using our platform. Cars are much more sophisticated these days and connected cars make us more vulnerable, so additional layers of security are implemented with the use of Blockchain technology, where Driver, Vehicle Service, and Connected Car data are partitioned vertically and horizontally to allow for fine-grained access control down to the cell level. In addition, AutoSentinel leverages our data intelligence platform, ShopperSync™, which mobilizes SKU-level transaction data and other shopping-related behaviors sourced from point-of-sale systems and consumer touchpoints for personalization and activation across the marketing portfolio.


M7: What are some of your preferred channels of marketing Inmar Intelligence’s products and services?
HP:
I’m not sure I have a preferred channel for marketing. I like when we are experimenting and trying new things. We recently bought a sponsorship with a key publication to own ALL their ‘Breaking News’ emails. Every other day there has been Breaking News with Inmar right there front and center. We also have been utilizing quick proprietary surveys that allow us to collect data within 24 hours that we connect with key reporters to keep Inmar in the news. We use the data in thought leadership, press releases, and social media. The beauty of proprietary data is its capability to garner earned media over long periods of time.


We use the data in thought leadership, press releases, and social media. The beauty of proprietary data is its capability to garner earned media over long periods of time



M7: According to you, what are the biggest challenges in corporate and consumer marketing domains in the Covid-19 era?
HP:
The biggest challenges are the need for speed and the ability to constantly pivot. We are living in a very dynamic time that requires being nimble and able to change gears quickly and get materials updated and out the door with utmost speed.


M7: What is your marketing mantra?
HP:
Ah, that’s easy: “Be your own best BS meter.”  Would you read the ad? Would you engage with the social post? Would you click through to learn more?  If the answer is a no, it’s back to the drawing board.

ABOUT INMAR INTELLIGENCE

Inmar Intelligence is a leading data and tech-enabled services company. $120 billion dollars of commerce runs through their market-driven platforms which are propelling digital transformation through unified data, workflows and fund flows to help leading Fortune 5000 companies, emerging brands and health systems drive innovation. Throughout their 41-year history, they have served retailers, manufacturers, pharmacies, health systems, government and employers as their trusted intermediary in helping them redefine success.

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Ingenico partners with Cybersource to enable secured unified commerce solution

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Ingenico partners with Cybersource to enable secured unified commerce solution

Ingenico | January 25, 2024

Ingenico, a global leader in payment acceptance and services, has announced a strategic partnership with Cybersource, Visa's agnostic global payment and fraud management platform. The partnership will create a global unified commerce solution for use in Asia Pacific first, followed by other regions. The partnership integrates the AXIUM application developed by Ingenico on the Cybersource open payment platform. This collaboration delivers an efficient, ready-to-use commerce solution to authorize in-store card transaction process across geographies, all on one platform. AXIUM, Ingenico's versatile payment acceptance solution, features advanced smart Point-of-Sale (POS) terminals powered by Android, along with a suite of business applications. It provides robust security, and comprehensive customer support. Its application, built on Cybersource's platform is portable across different AXIUM devices, making it easier to scale without going through lengthy certification processes for each new device. Cybersource is part of Visa Acceptance Solutions, which allows on-demand pre-integrated global scale services on an open acceptance platform. This connectivity hub provides acquirers, Independent Service Providers (ISVs), and merchants access to the building blocks they need to create seamless commerce experiences that can scale their businesses, keep their customers happy, and make them future-ready. The synergy between Ingenico and Cybersource aims to reduce costs and complexities of technical integrations, increase speed to market, and provide omni-channel capabilities that align with the evolving needs of both businesses and consumers in the in-store commerce space. Today, acquirers spend most of their resources maintaining an in-house platform that processes transaction authorization flow and POS device certification. The unified commerce solution eliminates the need for a separate platform which enables acquirers to focus on card clearance and settlement with real-time transaction visibility and data analytics. It also allows them to expand to new merchant segments by leveraging both partners' ecosystems and investing in capabilities that will drive growth in the future. For ISVs providing value-added services, the API-driven capability of this unified commerce platform provides them the ease of integrating payment solutions into their business applications quickly. They can also leverage a list of acquirers already integrated with the platform, extending scalability of their business across different geographies. For merchants, the platform provides a seamless solution across different markets without the need to rebuild different applications for each acquirer in every market. Merchants could also leverage Ingenico's managed solutions that have a strong regional presence and partnerships globally. Nigel Lee, Chief Customer Officer of Ingenico, said, "We are thrilled to partner with Visa to forge a path towards a more integrated and complete payment ecosystem. Combining the global reach of Visa and Ingenico and using the Ingenico Android technology stack, will accelerate innovation and reduce complexity. We believe together we can reduce time to market for customers and allow our clients and partners to realize the benefits of a truly unified omnichannel solution. This is a significant step in our vision to move commerce forward by harnessing the collective strengths of our combined technologies and networks." Dan Parsons, Head of Cybersource, Asia Pacific, said: "As an open payments platform with global reach, we have created a new era of partnership and collaboration that will foster a whole new wave of innovation. Our strategic partnership with Ingenico will enable us to provide pre-integrated and innovative payment solutions to our clients and partners. This will empower businesses to deliver a unified commerce experience to meet evolving consumer expectations while enabling them to scale their business more efficiently." This strategic partnership will further extend to Ingenico's Tap-to-Phone technology with Cybersource integration, enabling new payment use cases. Together, we are looking to create the payment experiences of tomorrow, where clients and partners can enjoy frictionless experiences with the most innovative payment solutions. About Cybersource At Cybersource, we know payments. We helped kick start the eCommerce revolution in 1994 and haven't looked back since. 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Agilysys Provides On-Site Premier POS Service to Ensure Exceptional Fan Experiences at The Australian Open Tennis Tournament

Agilysys | January 23, 2024

Agilysys, Inc., a leading global provider of hospitality software solutions and services, announced it is providing on-site premier support for the InfoGenesis point-of-sale (POS) system at Melbourne & Olympic Parks to ensure the 900,000-plus people expected to attend the 2024 Australian Open enjoy their food and beverage experiences. As host to a variety of popular sports and entertainment events throughout the year, and as one of the largest and most diverse multi-purpose sporting, entertainment, conference and community precincts in Australia, Melbourne & Olympic Parks holds claim to the Australian Open, the first of four Grand Slam level tennis tournaments held each season. With more than 900,000 people expected to attend the 2024 tournament, the venue requires a fast, robust and reliable POS system to smoothly manage the high volume of orders and transactions and to ensure an exceptional fan experience at every interaction. To prepare for delivering exceptional service to Australian Open fans, hundreds of InfoGenesis POS terminals are strategically placed in concession stands throughout the venue to shorten lines and wait times. With an increased focus on the convenience of mobile concession ordering and delivery and the security of contactless payments, Agilysys’ IG OnDemand solution has been made available so fans can use their mobile devices to place and receive orders wherever they are around the 40-hectare venue, and for the venue to accept and track cashless transactions. In addition, Agilysys POS experts and service teams are on-site throughout the two-week-long Australian Open to provide instant assistance and ensure optimal system efficiency and performance under heightened demand. "Augmenting support during times of intensified system demand, such as what occurs during high-attendance events, is just one way we demonstrate our Serious About Service commitment,” said Agilysys Vice President of Client Services for APAC Ajoy Meenakshisundaram. Meenakshisundaram added, “By delivering system implementation, performance optimization and signature service directly, rather than outsourcing to others, we gain deep insights into how our customers operate and their unique requirements, especially in times of peak demand. World-class venues like Melbourne & Olympic Parks count on innovative solutions such as InfoGenesis tailored to meet their unique fan experience requirements and delivered by a global trusted advisor focused on hospitality-driven businesses.” About Agilysys Agilysys exclusively delivers state-of-the-art software solutions and services that help organizations achieve High Return Hospitality™ by maximizing Return on Experience (ROE) through interactions that make ‘personal’ profitable. Customers around the world use Agilysys Property Management Systems (PMS), Point-of-Sale (POS) solutions and Inventory and Procurement (I&P) systems to consistently delight guests, retain staff and grow margins. Agilysys’ 100% hospitality customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. www.agilysys.com

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Inmar Intelligence

Inmar Intelligence is a leading data and tech-enabled services company. $120 billion dollars of commerce runs through their market-driven platforms which are propelling digital transformation through unified data, workflows and fund flows to help leading Fortune 5000 companies, emerging brands and h...

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