digitalsignageconnection
It is essential for today’s retailers to bring e-commerce-like capabilities to brick-and-mortar stores.If they don’t, they stand the chance of becoming extinct. Today’s shoppers demand personalization, convenience and relevant information inside the store. Retailers need to see through the shopper’s lens and use technology (such as digital signage, analytics, interactive screens or fitting rooms, social media, etc.) as a tool to enhance the shopper’s in-store experience.
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delvinia
Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device.In this webinar presentation, Roz shared how Canadians are using mobile devices in their path to purchase, the business implications and opportunities brought forth by a change in consumer behavior, best practices in leveraging mobile touchpoints, and trends to watch for.
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retailwire
Digital signage has gone from non-responsive one-way messaging in the 80’s and 90’s to a broad array of platforms today. It offers retailers innumerable opportunities to engage shoppers, direct foot traffic and energize their in-store sales with targeted offers and promotions from this data-rich source.
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Persado
Marketers and e-commerce professionals have come a long way from the days when their digital experiences were simply online versions of the company brochure or product catalog. Today, they’re increasingly creating adaptive and proactive experiences that anticipate needs, empower consumers, and extend relationships. In 2019, customer experience in web and e-commerce will be critical, leading to a number of interrelated developments that will be underpinned by AI and data-driven services.
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