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WINNING OMNICHANNEL TO GROW IN RETAIL

SHARESHARESHARE

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, e-commerce grew 20%, discounters have been appearing almost everywhere and new hybrid retail formats are becoming more common place around the globe. Our upcoming publication Winning Omnichannel – Finding growth in reinvented retail explores where to grow and how to win in a context in which global sales grew just 2.1%. This is our most comprehensive Omnichannel study yet, based on data from across 47 countries, representing 83% of GDP providing a unique picture of retail & shopper dynamics across the globe.