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Costco surpasses Amazon in customer satisfaction survey

February 27, 2019 / Krishna Thakker

Costco has bested Amazon in consumer satisfaction among online retailers, according to the latest American Consumer Satisfaction Index report. Since 2010, Amazon has held the number one spot but dropped 4% this year to a score of 82 while Costco reached 83 out of 100. The report cites Costco's Kirkland brand as a key driver for the change. Among supermarkets, Trader Joe’s and Wegmans hold the top spots, despite satisfaction for the supermarket category falling 1.3%. Walmart received the lowest score for customer satisfaction in supermarkets.Consumer sentiment is down for six retail categories including department and discount stores, supermarkets, internet retail, gas stations, health and personal care stores and internet retail, according to the index. The combined categories fell almost 1% to 77.4. This is the second year in a row that numbers have dropped.