The Road to a Consumer-centric, Context-aware, Self-Adaptive Retail Strategy

June 27, 2017

Retailers have come to the realization that consumer shopping behavior has fundamentally and permanently. This next wave of improvements will focus on context-aware, self-adaptive, omnichannel retailing strategies. One way to articulate such movements is via political consumerism. As in the case of sustainability, this bottom-up strategy may lose its popularity.In this paper, we introduce a new concept of how individual consumers can follow their of self-organization in a social context is political consumerism.

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DECK 7

Deck 7 is a digital marketing and media company that works with brands, agencies, and platforms worldwide on brand awareness and lead generation programs. Who we are – Deck 7 is a digital marketing and media company that provides brand awareness and lead generation services worldwide. The Deck 7 team consists of over 300 marketing specialists, data science experts, and martech engineers that execute and orchestrate over 2,800 campaigns each year. What we do – Deck 7 provides performance-based marketing services by orchestrating multi-channel campaigns across email, web, mobile, voice, social, search, and display. Media 7 is a network of media properties across 16 industries that provide marketers with multiple options to target markets, reach audiences, and develop accounts across 120 countries.

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DECK 7

Deck 7 is a digital marketing and media company that works with brands, agencies, and platforms worldwide on brand awareness and lead generation programs. Who we are – Deck 7 is a digital marketing and media company that provides brand awareness and lead generation services worldwide. The Deck 7 team consists of over 300 marketing specialists, data science experts, and martech engineers that execute and orchestrate over 2,800 campaigns each year. What we do – Deck 7 provides performance-based marketing services by orchestrating multi-channel campaigns across email, web, mobile, voice, social, search, and display. Media 7 is a network of media properties across 16 industries that provide marketers with multiple options to target markets, reach audiences, and develop accounts across 120 countries.

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