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How you can join the omnichannel shopper in transforming australian retail

November 22, 2016

Traditionally, retailers have segmented the market into those who shop online and those who shop in a physical store. Increasingly, however, the boundaries are blurring and a new consumer paradigm is fast emerging: the Omnichannel Shopper. Equally comfortable to research and shop on the Internet or in a store, depending on circumstances, the Omnichannel Shopper has much to offer Australian retailers, including a rich source of data on consumer behaviour and buying patterns, and scope to target shoppers more precisely with offers relating to their individual preferences.

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