Digital transformation in the retail industry: empowering it to deliver strategic value to business

June 13, 2017

Digital transformation of the retail industry is well under way . Thanks to digital leaders like Amazon and Apple, retail customers have become more technologically savvy than ever before . Customers expect seamless, personalized, and enjoyable digital experiences spanning all touchpoints along the customer journey  and their expectations are increasing every day . Senior management and the line of business are therefore relying on IT to become strategic partners in identifying and prioritizing innovative new services that can create new sales channels, increase revenue, improve customer retention and loyalty, and provide competitive advantage and to bring such services to market quickly .

Spotlight

Square

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

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Spotlight

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Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

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