Home > Resources > Whitepapers > Digital Commerce in Retail: Mass Distribution and Acceptance of Mobile Couponing

Digital Commerce in Retail: Mass Distribution and Acceptance of Mobile Couponing

Across the world, merchants and brands use offers and coupons to engage new and existing customers. They increasingly want to be able to distribute digital offers that can be accepted efficiently and securely using smartphones and tablets. Consumers are less likely to forget mobile coupons and are more likely to redeem them. Moreover, mobile coupons, supported by loyalty programmes, could make it much easier for merchants and brands to capture the data they need to build a closer relationship with consumers, offer a tailored experience and fully measure the effectiveness of campaigns.

Spotlight

Anheuser-Busch InBev

We are the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago.We are AB InBev. Committed to driving growth that leads to better living for more people in more places. Through brands and experiences that bring people together. Through our dedication to brewing the best beer with the best ingredients. And through our commitment to helping farmers, retailers, entrepreneurs, and communities grow.

OTHER WHITEPAPERS

Insights about E-commerce

whitePaper | January 21, 2023

E-commerce mostly consists of electronic transactions related to the purchase and delivery of goods and services. What can be considered an e-commerce practice:

Whitepaper Global eCommerce Expansion

whitePaper | November 18, 2019

Consumers around the world are shopping online more every year. In 2019, they will buy more than $3 trillion from retail websites, and ecommerce will account for one-sixth of global retail sales, Internet Retailer estimates. And, while many international consumers cross borders to shop online on foreign websites, half of the leading U.S. online retailers don’t currently ship outside North America.

Retail Success - How To Create Great Customer Experiences

whitePaper | December 10, 2021

Customer experience continues its reign as a top priority for both customers and retailers. A decade ago, the customer experience was poised to become the key differentiator for brands, ahead of price and product.

The map from ERP to ROI

whitePaper | March 30, 2022

The challenge is to use the IT functionality in your ERP to support your business processes and functions in the best way. The other part of that challenge is preparing your people, and your organization, to adopt the new ways of working for sustained success.

Privileged Remote Access Security in Cloud

whitePaper | June 1, 2022

The purpose of this document is to help technically-oriented professionals understand the security-related value BeyondTrust can bring to your organization. BeyondTrust can help your organization stay secure and compliant, while improving the efficiency and success of your organization with a better user experience.

Digitalization in the Wholesale Industry

whitePaper | January 7, 2020

In 20 years, how will people look back on today’s wholesale industry? Will they view it as a business model from a bygone era, long since superseded by more modern alternatives? Absolutely not. Instead, what they will see is the precise moment when the wholesale industry set a bold new course for the future. Our current era will be remembered as a time of change and upheaval, driven by the wider digitalization of society. A period with fundamental implications for our personal lives, for how we collaborate at work, and for the way companies interact with each other.

Spotlight

Anheuser-Busch InBev

Events

Los Angeles eCommerce Summit

Conference

Los Angeles eCommerce Summit

Conference