Brick and Mortar Reborn

whitePaper | November 3, 2019

We live in the age of the Platform Economy using Uber and Lyft to catch a ride, Airbnb to rent a room and OpenTable to get a reservation at the trendiest new restaurants. And those are just a few of the myriad companies that have succeeded in turning old-fashioned products and services into marketplaces with their own ecosystems. And so it is with online retail, where marketplaces like Amazon, Alibaba, Mircado Libre and Flipkart have become the first stop for many shoppers. Merchants can list their wares on the big marketplaces, reaching audiences far larger than they could themselves. At the same time, they can engage Shopify, Square, ShopRunner or the hundreds of discrete service providers that have emerged to set up or enhance their own market platforms.

whitePaper | August 17, 2022

Restaurant customers today expect a lot from their dining experiences: seamless ordering, delivery, and payment; menu choices that suit their dietary preferences; and consistently high-quality food which is also afordable, sustainable, and served quickly

whitePaper | December 29, 2019

Amazon operated strictly online for two decades. During this period, Amazon learned a lot about customer buying behaviors and how quickly a consumer can change the way they shop. From all of its data, Amazon learned that customers who shopped online also wanted to shop at physical locations.

whitePaper | February 11, 2020

We are an organization committed to the growth of entrepreneurs and companies, with a team of trained professionals to provide tools, support and training necessary for the development of digital projects; using as negotiation channel our own token ERC20 acronym AFO.

whitePaper | April 6, 2023

In 2017, commercetools published “Reimagining Retail Commerce...with the Right Tools.” The paper was meant to inspire traditional retailers to forget about trying to compete with Amazon — and start focusing on building their own businesses by “using innovation to support customer engagement and make your brand experience inviting, authentic, distinctive and personal.” The key takeaways? One: Embracing modern technology is the key to generating loyalty and, thus, sales. And two: By using APIs, retailers can add features gradually for incremental innovation, revamping their platform over time to alleviate fear and pushback within their organization.

whitePaper | July 20, 2023

“Buy Now, Pay Later” (BNPL) is an innovative credit product that has experienced rapid growth in the past few years. BNPL allows consumers to split up the cost of a retail transaction (usually between $50 and $1,000), traditionally into four interest-free installments repaid over the span of six weeks. Seamlessly integrated into the online shopping experience, the product is promoted as a fast, convenient means for consumers to manage their cash flow and avoid high-cost debt.