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AudienceProject Device Study 2016 E-commerce across the Nordics

June 6, 2017

Online shopping in the Nordics has reached a high and steady level with 89% shopping online. Among these shoppers, 48% claim that they do most of their shopping online, while 40% say that they prefer to do their purchasing in offline stores. Despite the rise of ecommerce, this figure shows that the majority of the population still prefers to go offline to do their shopping as 11% don’t do online shopping at all.

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