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Commerce lab whitepaper

January 17, 2018

commerceLAB is the world’s first distributed e-commerce credit and data alliance blockchain. It accurately matches consumers, sellers and brand owners with globally-accepted LAB Token, by issuing credits and building a de-centralized e-commerce data transaction network under user authorization. At present, the scale of the digital advertisement market in China has reached 380 billion Yuan, of which e-commerce advertising accounted for about 30%. However, the existing digital advertising market faces a series of problems, including the opaque delivery process, fake data and low responsiveness of consumers, which resulted in low cost-effectiveness of most digital advertisements. E-commerce platforms as the actual owner of data, have manipulated the access and management of data and advertisement profit distribution. This has led to increasing advertising cost for brand owners.

Spotlight

Algonomy

Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

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