Home > Resources > Whitepapers > 2018 Why brands matter on chinese ecommerce

2018 Why brands matter on chinese ecommerce

March 13, 2018

China’ s ecommerce industry is already the largest in the world, and is continuing to grow at frenetic speed. In 2017, more than 10 million online stores sold over 1 billion products, with a transaction value of more than 1 trillion USD dollars. The recent Double 11 Shopping Festival recorded 25.3 billion USD dollars on Tmall alone, sales figures 3 times greater than Black Friday in the United States. In China, ecommerce has delivered a devastating blow to traditional brick-and-mortar retailers, and dramatically altered how consumers interact with brands. Never before has a stranger’s experience had such a profound impact on what an individual chooses to buy. Every keyword, click or comment alters how users receive product recommendations, thus influencing their brand choices. This is also the first time that the human desire to buy has been so enabled by technology and data. Every imaginable product and experience is just a click away. Brands are more important than ever in this new era, but a conventional approach is not going to cut it. In this paper, we will explore new ways to make brands matter in ecommerce.

Spotlight

Planet

Planet provides integrated software, payment and technology solutions for its customers in the Hospitality and Retail sectors and worldwide via a network of global Financial Services Partners. Founded over 35 years ago, we have evolved our services, delivering an innovative digital commerce platform that puts customer experience first.

OTHER WHITEPAPERS

10 ways Revel’s point of sale can save you money and grow your business

whitePaper | February 17, 2023

Did you know that Revel’s cloud-based POS platforms can do much more for your business than process customer payments? Revel’s intuitive, iPad POS can do everything from inventory management to real-time reporting. Switching to the Revel iPad solution will ease your management responsibilities and increase your sales.

How To Have Your Own Payment Gateway Without Developing it From Scratch

whitePaper | June 13, 2022

Payment gateways are essential to modern commerce, and the best payment gateways make it easy for companies to accept a wide variety of payment types and handle a range of billing and payment processing needs. But building payment processing software from scratch can be a daunting task.

The Top 5 E-Commerce-Trends 2023

whitePaper | October 31, 2022

Nowadays, good news is hard to come by: with the immediate consequences of the corona crisis still breathing down our necks, the Ukraine war, skyrocketing energy costs, and rising inflation rates. This has a noticeable impact on the commerce industries: people buy less and pay even more attention to the price than usual.

A modern value chain for the modern consumer

whitePaper | January 6, 2020

In retail, change is always right around the corner. As technology continues to develop, there are more and more opportunities for the improvement of a core pillar of commerce: the value chain. Basically, a retailer’s value chain can involve five main parts–raw materials, manufacturing, distribution centers, logistics, and finally, the retailer. Each link plays an important role in getting products into the hands of customers.

Out with Legacy, in with the Cloud: The Future of Point of Sale

whitePaper | August 17, 2022

Restaurant customers today expect a lot from their dining experiences: seamless ordering, delivery, and payment; menu choices that suit their dietary preferences; and consistently high-quality food which is also afordable, sustainable, and served quickly

SAP vs Oracle

whitePaper | August 10, 2022

When organizations think ERP, they usually think SAP and Oracle. They know both are robust systems that can scale for global operations. They know both have their share of successes and failures. But, they don’t know how to differentiate between two ERP systems that offer nearly identical functionality – at least on the surface.

Spotlight

Planet

Events

Los Angeles eCommerce Summit

Conference

Los Angeles eCommerce Summit

Conference