Instant utility rebate platform for omni-channel retail

December 12, 2017

Progressive, forward thinking retailers are deploying an omni-channel strategy, engaging with customers through physical stores, e-commerce websites, mobile apps and even social media. Given this new and evolving omni-channel sales approach customers are expecting an easy and targeted experience wherever they want to shop. Utilities running demand side management programs are seeking to adapt to this changing landscape by reducing the friction that many of their processes create. Mail-in rebate forms, technical program requirements and waiting for rebate checks are the most common frustrations cited by customers. Many customers are willing to forgo program benefits if the process is complicated and therefore may choose to select products which are less efficient because of a lower upfront cost.

Spotlight

House of Fraser

We are the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 59 well-invested stores, as well as through our rapidly growing web-store, www.houseoffraser.co.uk.

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