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Surfing Tides of Retail Change

March 7, 2017

Companies are continuously evolving to win the connected consumer. This includes changing the way they strategise, operate and collaborate – externally and internally. While aligning with external partners is important, internal cooperation too is becoming increasingly critical in an industry, like retail, that already has high staff turnover. This helps promote a culture of collaboration that has a positive impact on customer service as well as employee retention. The more lateral thinking companies are using digital capabilities to be in touch with every one of their employee in order to upskill them, update them and to re-create the constitution of the company to be in touch with times. This report by RAI-Deloitte is a great guide for CEOs and HR managers to help them deal with the new requirements of business.

Spotlight

Eagle Eye

Eagle Eye’s mission is to enable businesses to have one-to-one relationships with each of their customers. To do this, you have to transform your marketing for a digital world, bridging online to offline, in order that you can Acquire, Interact and Retain customers whenever and wherever they engage with you. Using our best-in-class digital marketing platform, AIR, we enable companies to connect all aspects of the customer journey in real time, unlocking the capability to deliver personalisation, to streamline marketing execution and to open up new revenue streams.

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