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Retail APIs Enable Omnichannel Experiences

December 8, 2016

As last year’s holiday season would indicate, consumers are veering off the linear path to purchase, and instead are taking an interconnected omnichannel journey. November and December retail sales hit $658.3 billion1 with shoppers preferring to: They engaged with brands on social media, in a physical store and on an e-commerce site, and used apps as virtual assistants to: In fact, 49% of all US retail sales have been influenced by a variety of digital touch points,4 blurring the boundaries between the physical and digital worlds even more.

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