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Retail Parking White Paper

Regardless of whether you’re an individual retailer, a retail park or a shopping centre operator and whether you offer free parking or paid for parking, you want to maximise the number of consumers in your stores. And if you’re going to win that battle for convenience in consumer’s minds, the shopping experience you offer needs to be right…and in most cases where a physical location is involved, the shopping experience starts and ends with the journey to and from the store. The reality here is that the approach to/from the area and the car park facilities on site represent the first and last touchpoints of the shopping experience. Get that wrong and you risk dramatically tainting the whole experience and with it, not only their attitude, actions and likely spend during their current shopping visit, but also endangering the likelihood, frequency, or duration of future return visits. A disillusioned customer rarely keeps their frustrations private, personally sharing it with their wider circle via social media, where bad news travels fast and further than ever before.

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Fullsteam

Fullsteam is a leading payments and technology company that is actively acquiring software businesses across multiple verticals. We provide our family of companies with streamlined payments infrastructure and enhanced operational support in order to increase growth and improve profitability. Backed by Aquiline Capital Partners, Fullsteam is based in Auburn, Ala.

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