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Holiday Season Success Powered By Omnichannel Perfection
Each year it seems as though the ramp up to holiday season starts earlier for merchants, likely as retailers truly understand the implications are strong – and conversely poor – seasonal performance can have on the businesses’ bottom line. When the International Council of Shopping Centers (ICSC) released its Post-Holiday Shopping survey earlier this year, they reported that 69% of both in-store and online sales during the holidays went to omnichannel retailers. That’s a reminder for all merchants to dedicate time pre-holidays to implement ways to engage with and sell to consumers through physical and digital channels.
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