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How Retail Meets Shopper Expectations With Digital

Customers have emphatically redefined shopping around themselves. They want more convenience and they demand a more simplified, convenience and personalized experience when ordering and receiving products. The problem: Retailers think they are already delivering it.Cognizant commissioned two studies conducted by Forrester Consulting in which Forrester surveyed thousands of shoppers and hundreds of large retailers around the world. The findings show a significant disconnect between what shoppers value and retailers provide.

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Reflektion

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes artificial intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including site search, product recommendations, category and landing pages, and email.

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