Retail Marketing Segmentation

whitePaper | December 19, 2019

Polybags are the ubiquitous packaging of the fashion industry something that unites brands small and large, from sportswear to luxury, to fast fashion retailers. This is the clear plastic bag which covers every garment from manufacturing to retail stores or consumer homes. In some cases, it is removed before it gets to a consumer, but polybags are still present ‘behind the scenes’. Our report does not focus on other sources of plastic, including retail shopping bags or ecommerce mailers, which have been covered in other publications.

whitePaper | March 30, 2022

The challenge is to use the IT functionality in your ERP to support your business processes and functions in the best way. The other part of that challenge is preparing your people, and your organization, to adopt the new ways of working for sustained success.

whitePaper | June 28, 2022

It’s no secret that more consumers are shopping online today than ever before. By 2025, e-commerce is projected to account for at least a quarter of all retail sales. It’s an alarming statistic—and one that worries brick-and-mortar retailers around the globe. Is the face-to-face retail experience a thing of the past? What can storefront retailers do to stay competitive in today’s digital marketplace?

whitePaper | March 31, 2022

This guide is built by marketing leaders for marketing leaders. We know your supply chain challenges and know your customer’s expectations. Advertising campaigns that use both shopping ads and traditional search ads in parallel typically increase consumer engagement and perform better than those that use one tactic alone. Our playbook will help you make room in your marketing plan for every stage of the funnel.

whitePaper | November 3, 2019

We live in the age of the Platform Economy using Uber and Lyft to catch a ride, Airbnb to rent a room and OpenTable to get a reservation at the trendiest new restaurants. And those are just a few of the myriad companies that have succeeded in turning old-fashioned products and services into marketplaces with their own ecosystems. And so it is with online retail, where marketplaces like Amazon, Alibaba, Mircado Libre and Flipkart have become the first stop for many shoppers. Merchants can list their wares on the big marketplaces, reaching audiences far larger than they could themselves. At the same time, they can engage Shopify, Square, ShopRunner or the hundreds of discrete service providers that have emerged to set up or enhance their own market platforms.

whitePaper | December 25, 2019

With over 500 million consumers, the European market is worth exploring and this guide provides New Zealand companies with an overview of e-commerce in Europe. The European market is vast, with more than 300 online marketplaces competing for a share in its NZ$1 trillion-plus online retail market. In this guide we take you through the key trends and introduce you to the main players in Europe’s thriving digital marketplace.