Online Shoppers and Buyers White Paper

May 16, 2012

Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey sponsored by Canada Post and conducted by J.C. Williams Group demonstrates that Canadian online shoppers’ confidence when buying online has increased, and their expectations for a seamless and enjoyable customer experience are higher than ever. The study distinguishes between online shoppers (people who research online only) and online buyers (those who also make purchases), and identifies barriers to online purchasing.

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Lunapark Retail&Product Design

Founded in 2004 , Lunapark is always on the field from beginning to the end working as solution partners with companies in strategy, interior, architecture, graphic design, visual arrangement, project management, styling, industrial products design.

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Spotlight

Lunapark Retail&Product Design

Founded in 2004 , Lunapark is always on the field from beginning to the end working as solution partners with companies in strategy, interior, architecture, graphic design, visual arrangement, project management, styling, industrial products design.

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