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How Retail Video Analytics Enhances Customer Experience

When we talk about utilizing video analytics in retail, it is not just about loss prevention. It can also help retailers enhance customer experience. Video analytics and IP camera technology were adopted in the retail industry with an aim to avoiding or reducing the losses from activities such as shoplifting and employee fraud. Nowadays, retail video analytics is not just about loss prevention, but also a key tool for business growth. Video Management System, with built-in Video analytics capability, can help retailers stay competitive by providing insights for delivering value to customers and increase loyalty. Moreover, the ability of video analytics technology to process a large amount of data on a real-time basis can help retailers enhance customer experience in various scenarios.

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