The four key challenges in the retail sector

whitePaper | May 2, 2023

If there’s one challenge every online seller faces, it’s this: The e-commerce industry is in a constant state of evolution. Consumers are more tech-savvy and informed than ever before, and they’re continually adopting new methods for online buying. As a result, a whole new set of doors has been opened to manufacturing brands. Once tethered largely to wholesale and resale, brands can now choose from a variety of effective sales channels.

whitePaper | December 30, 2019

As the world continues to rapidly undergo digitalization, brands and retailers are pushing ahead with digital innovations to meet evolving consumer needs. The strides being made in the world of e-commerce are highly evident and indicate to the opportunities that are being unlocked when digital capabilities do meet ever-changing consumer behaviors. There is however one “blind spot” in this world of digitalization. It exists in retail, and specifically in the traditional off-trade sector.

whitePaper | July 27, 2022

Today, cloud computing enables companies to adapt to changing business models, both strategically and operationally. Companies with a cloud-first strategy have learned that the cloud’s real value comes with being able to delegate the Service Level Agreement (SLA) of an entire solution, from infrastructure to application, instead of components. It is also widely recognized that a cloud platform reduces complexity and total cost of ownership and increases reliability, enabling faster development processes and decreasing risk. Companies that take an ad hoc approach miss out on many of cloud’s benefits and experience a variety of pitfalls.

whitePaper | October 6, 2022

The role of Enterprise Resource Planning (ERP) systems in managing business processes has expanded significantly over the past decade from a focus on specific business areas such as manufacturing, procurement, or human resources, to broader use throughout the company.

whitePaper | April 6, 2023

In 2017, commercetools published “Reimagining Retail Commerce...with the Right Tools.” The paper was meant to inspire traditional retailers to forget about trying to compete with Amazon — and start focusing on building their own businesses by “using innovation to support customer engagement and make your brand experience inviting, authentic, distinctive and personal.” The key takeaways? One: Embracing modern technology is the key to generating loyalty and, thus, sales. And two: By using APIs, retailers can add features gradually for incremental innovation, revamping their platform over time to alleviate fear and pushback within their organization.

whitePaper | January 1, 2020

Rapidly evolving market realities are driving fundamental transformations in business practices in virtually every industry, including wholesale distribution. These transformations are moving rapidly through the wholesale distribution industry as they are viewed as critical for maximizing supply chain performance and delivering an exceptional customer experience.