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A white paper about: Consumer-driven logistics

February 5, 2020

The pace of digitalization is increasing rapidly, thus reinforcing consumer power. One key aspect of this is that logistics must be based on consumer needs, given that it constitutes a key part of the purchase process. Accommodating consumer preferences with regard to freedom of choice and convenience is therefore a missioncritical issue for e-retailers and conventional retailers who are looking to be successful.

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