International Expansion in Retail

June 18, 2019

I heard this refrain many, many times. The growth and success that a Retailer experiences as they expand in their original, domestic market inspires a level of confidence in the company’s ability to expand beyond it’s geographic borders.But is it that easy? The road to international expansion in Retail has been successfully travelled but it is also lined with a lot of accidents and failures. While it is tempting to think that just adding another store or another channel in a new country should be easy the reality is quite different.  The subtleties associated with a new country and it’s  market, demographics, customer behaviours, infrastructure requirements, brand awareness and culture can make global expansion risky at best.

Spotlight

BJ's Wholesale Club

Based outside of Boston in Westborough, MA, BJ’s is the northeast’s preeminent membership retailer with over 200 Clubs in 15 states from Maine to Florida. In our Clubs and on BJs.com, we bring our Members top-quality brands at tremendous savings for both homes and businesses. In today’s competitive retail environment, BJ’s model of delivering unbeatable value on a high-quality selection at huge savings continues to be highly successful.

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Spotlight

BJ's Wholesale Club

Based outside of Boston in Westborough, MA, BJ’s is the northeast’s preeminent membership retailer with over 200 Clubs in 15 states from Maine to Florida. In our Clubs and on BJs.com, we bring our Members top-quality brands at tremendous savings for both homes and businesses. In today’s competitive retail environment, BJ’s model of delivering unbeatable value on a high-quality selection at huge savings continues to be highly successful.

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