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The Reality of Being a Retailer in 2017
The worlds of online and offline businesses continue to merge and in 2017, as outlined in this infographic from the CUBE, it’s time that retailers finally embraced it. The first major change was, of course, the growth of the internet and during this period bricks and mortar retailers started to feel threatened that people would buy products online instead of shopping in their store. What retailers didn’t realize is that this was only phased one, and in truth, it didn’t have a major effect on the majority of stores. Phase two was the proliferation of smartphones as this gave people the internet when and where they wanted it.
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