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Learn The 7 Steps Of The Modern-Day Purchase Process

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process an average of 6.8 per transaction and B2B buyers typically conduct a lot of research, primarily online. In fact, 90% of these buyers search online during their product research process.

Spotlight

Fat Brain Toys

Like many categories, the toy industry is comprised of companies big and small. Neither large nor small, we like to think of ourselves as "The Little Engine That Could". Begun as a literal garage start-up 14 years ago, Fat Brain Toys has boldly put itself "in front of the great heavy trains" in the toy industry, finding success by offering quality toys, innovative design, and what many customers have called "shocking" customer service.

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