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Retail Ready Packaging

Retail Ready Packaging (RRP) or Shelf Retail Packaging (SRP) is a packaging approach growing in popularity that allows products to be ready for sale or merchandising with nominal opening or setup. It also meets other advantages such as the ease of opening and identifying products. The use of RRP has been growing among retailers for nearly a decade. At first, its presence seemed a bit of a novelty and was easily noticeable. Now, retailers and Consumer Packaged Goods companies have incorporated it into their merchandising in all channels — from convenience stores to warehouse stores.

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Omnia Retail

Omnia is the leading SaaS solution for integrated dynamic pricing and online marketing automation. Omnia helps retailers regain control, save time and drive profitable growth. The out-of-the-box solution optimizes pricing and maximizes returns from marketing channels like Google Shopping. Omnia services more than 100 leading retailers, including Decathlon, Windeln.de, Tennis Point, Bol.com, Wehkamp, and Coolblue. For her clients, Omnia scans and analyzes more than 500 million price points, and makes more than 7 million price adjustments daily.

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