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The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

APMEX, Inc.

For more than 15 years, APMEX has been one of the nation’s largest Precious Metals e-retailers. Boasting over $14 billion in transactions, APMEX was recently ranked #1 Specialty E-Retailer and #42 out of 500 e-retailers according to Internet Retailer Magazine. APMEX provides quality products, outstanding customer service and amazingly fast delivery to our rapidly expanding base of individual and corporate customers.

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