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Retail Revolution Conference 2019: Rethinking Retail

Retail experts speaking at the 4th edition of the Retail Revolution Conference at ESADE highlight the need for reinvention in today’s context of digitalisation. Professionals such as David Imbernon, Sales Expansion Manager at IKEA, Guillem Gallego, CMO at Desigual and David Meire, CCO at Desigual remark aspects such as personalisation, engagement, the adaptation to multi-channel processes or the creation of interactive experiences as essential for the future of the retail industry.

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