The World's Biggest Retail Jewelry Group Has Had It With Malls

Signet Jewelers is the parent company of jewelry outlets Kay, Zales, and Jared stores. And according to Business Insider, Signet has had it with dying-out shopping malls. In its latest earnings report, Signet announced it plans to close 150 stores over the next year, with a special focus on mall locations.

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At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

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