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Online Travel 2020: Evolve, Expand or Expire
Consolidation between OTA and metasearch business models, as well as the rise of online advertising could lead to a new kind of Mega Online Travel Retailer, where consumers can search, book and pay - all in one place. Traditional Tour Operators and OTAs may merge to become the ultimate travel seller. From handling complex trips to servicing with new generation travel stores, Digital Tour Operators could provide a great mix of digital and human interaction to create a truly, personalised travel experience.
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